Elementum Money - Personal Finance | Personal Growth

4 Fintech Ads That Get My Goat

November 11, 2021 Leave a comment

As India crashed out of the T20 world cup, I watched the proceedings in growing distress. The quality of our cricket team’s performance was not the only thing resulting in the said distress. With every ad break came a plethora of new-age fintech brands luring gullible millennials and Gen Z into

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Occasions

5 Life Lessons From My Father

October 29, 2021 Leave a comment

When my husband and I were still dating, I remember one evening when I got into the car talking on the phone. As my call ended, I looked up to see him grinning widely. I arched my eyebrow and he

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Mutual Fund Portfolios

Mutual Fund Portfolios – September 2021

October 19, 2021 Leave a comment

So, this is one of those things which you get excited about, start working on and then realise you have bitten off a crazy amount. Suddenly, you end up with much more work on your hands than you

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Investing, Mutual Fund Portfolios

Introducing: Mutual Fund Portfolio Corner

October 14, 2021 Leave a comment

I have now been advising HNI clients on investing for three years, on behalf of a bank. Thanks to the easy logistics, we have a research team in the back-end which cuts the clutter beautifully to

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Occasions

Elementum Money Turns 4!

October 2, 2021 Leave a comment

Welcome to another blogiversary post for Elementum Money, number 4 to be specific. Funnily enough, my blogiversary tradition seems to be a look at dropping blog post numbers laced with a healthy

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Mindset

7 Ways to Make the Wait Easier

September 27, 2021 Leave a comment

As kids we were always told that there is a very clear linear equation between effort and results. Not just that. As I got more and more entrenched into believing in the growth mindset, in a way

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Book Babble, Personal Finance Books

The 10 Rules of Successful Nations

September 10, 2021 Leave a comment

I am looking at the upcoming month with a sense of foreboding. For on the second day, this dear digital corner of mine completes a mighty four years. But, as I looked back, all I saw was the

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Productivity

Finding the Balance Between Nuance and Novelty

July 30, 2021 Leave a comment

A few days back, I asked my sister if my 9 year old nephew was enjoying his karate classes that he had recently enrolled into. She responded that he most definitely was, but then she credited the

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Investing

5 Reasons I Don’t Invest in Cryptocurrency

July 12, 2021 Leave a comment

Cryptocurrency. The one word that is almost banned in my house. The one topic that I often choose to gracefully bow out of arguing on because you will find passionate believers in it on the other

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About Me

APARNA

While I have always been a Bibliophile, this blog signifies for me the fact that you must keep an open mind. Finance and Personal Growth were two areas that I looked at with utter disdain. Finance bored me, and I thought I was too good for Personal Growth. For a long time, “Finance” has been the F-word in my life that I have quietly tiptoed around. Just when I was determined to keep my distance from the world of Finance and Banks, I got an offer to join as a marketing manager at India’s largest private bank. I very nearly gave it up, but then they made me an offer I couldn’t refuse. I joined the bank, started understanding financial products better and finally over the years ended up reading a lot on Personal Finance. One bank later and well in my second bank stint, my quest was still on, and I enrolled in completed the Certified Financial Planning course. While that gave me the numbers for the game, the softer aspects were still missing. The idea of combining the basics of financial planning with the essential money matters of the heart led to the rise of Elementum Money.

My Year in Books – 2024

Guide to NPS Vatsalaya

My Year in Books – 2023

5 Reasons We Need to Talk of Gender Parity

4 Fintech Ads That Get My Goat

5 Life Lessons From My Father

Mutual Fund Portfolios – September 2021

Introducing: Mutual Fund Portfolio Corner

Elementum Money Turns 4!

7 Ways to Make the Wait Easier

The 10 Rules of Successful Nations

Finding the Balance Between Nuance and Novelty

5 Reasons I Don’t Invest in Cryptocurrency