Elementum Money - Personal Finance | Personal Growth

Learn the right way to calculate your Life Insurance needs

November 12, 2017 Leave a comment

Have you been toying with the idea of life insurance for some time? You have probably even crawled some of the aggregator sites, looking up all types of articles for help but that has just left you even more confused. You might be convinced on the idea of term insurance, but how much do you

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Emotional Money, Personal Finance Blogs to Follow

Follow Friday – Behavior Gap

November 9, 2017 Leave a comment

There is a word, supposed to be really simple and relatable, which is now much abused in marketing – insight. If a person has insight into what we humans do or how we react in a particular

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Budgeting, Saving Money

Making The Latte factor work for you

November 7, 2017 Leave a comment

The Latte Factor. 3 simple words with the potential of really splitting people across the middle. Just google “The Latte Factor” and you will get a multitude of opinions. I thought of chiming in

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Life Insurance, Money Basics

9 Myths About Life Insurance

November 5, 2017 Leave a comment

For years and years, Life Insurance in India has been synonymous with “LIC policy”. While it still remains the largest player in the market, there are multiple other private players today to give

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Financial Feminsim, Personal Finance Blogs to Follow

Follow Friday – Afford Anything

November 2, 2017 Leave a comment

How many times have you looked at something, all puppy-eyed and uttered the words: “Oh well! I can’t afford it” and how many times have they actually come true? I for one, consciously try and not

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Budgeting, Money Basics

Track Your Expenses

October 31, 2017 Leave a comment

Most of us know to the final rupee of the amount that we earn. But how many of us really have an idea of how much do we spend each month? You might ask what is the big deal till the time I am

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Financial Planning, Life Insurance, Money Basics

Why do you need Life Insurance

October 29, 2017 Leave a comment

Life Insurance has always made me queasy considering it comes into action only after you die. I have always thought that selling Life Insurance is a particularly tricky job. HOW DOES LIFE

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Occasions

30 Notes to Self in my 30 Years

October 28, 2017 Leave a comment

So, I turn 30 today. Sure I feel a mix of fear and anticipation in equal parts. I think the one thing that turning 30 reminds me of is that Friends episode where Rachel refuses to go there. Last

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Personal Finance Blogs to Follow

Follow Friday – Money Boss

October 26, 2017 Leave a comment

The term “Personal Finance” can sometimes be misguiding. What if you treated it like a business where you were the boss of your money and that money had to be accountable to you, as those results

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About Me

APARNA

While I have always been a Bibliophile, this blog signifies for me the fact that you must keep an open mind. Finance and Personal Growth were two areas that I looked at with utter disdain. Finance bored me, and I thought I was too good for Personal Growth. For a long time, “Finance” has been the F-word in my life that I have quietly tiptoed around. Just when I was determined to keep my distance from the world of Finance and Banks, I got an offer to join as a marketing manager at India’s largest private bank. I very nearly gave it up, but then they made me an offer I couldn’t refuse. I joined the bank, started understanding financial products better and finally over the years ended up reading a lot on Personal Finance. One bank later and well in my second bank stint, my quest was still on, and I enrolled in completed the Certified Financial Planning course. While that gave me the numbers for the game, the softer aspects were still missing. The idea of combining the basics of financial planning with the essential money matters of the heart led to the rise of Elementum Money.

My Year in Books – 2025

My Year in Books – 2024

Guide to NPS Vatsalaya

My Year in Books – 2023

Learn the right way to calculate your Life Insurance needs

Follow Friday – Behavior Gap

Making The Latte factor work for you

9 Myths About Life Insurance

Follow Friday – Afford Anything

Track Your Expenses

Why do you need Life Insurance

30 Notes to Self in my 30 Years

Follow Friday – Money Boss