insight Archives | Elementum Money

By Elementum Money
Published on : April 19, 2019

The Elephant in The Brain – Kevin Simler & Robin Hanson

For some time now, I have been fascinated with how our brain works. That is probably what led me first to pick up a fabulous book called …Like this:Like Loading...

Emotional Money

By Elementum Money
Published on : November 10, 2017

Follow Friday – Behavior Gap

There is a word, supposed to be really simple and relatable, which is now much abused in marketing – insight. If a person has insight into what we …