October, 2020

October 2020

Book Babble, Occasions

33 Memorable Books For 33 Years

October 31, 2020 Leave a comment

Last week, I turned 33. For some years now, I have generally been travelling on my birthday, by choice that …

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Financial Feminsim

The Shecession of 2020

October 26, 2020 Leave a comment

When it comes to women in the workplace, despite being a feminist, for years now I have been happy to …

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Book Babble, Occasions

Behind the Scenes of Second Serve

October 16, 2020 Leave a comment

Hello folks! Yes, I know some of you might be getting angsty about how there have been no Personal Finance …

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Occasions

Elementum Money turns 3!

October 2, 2020 Leave a comment

On this fateful day, 3 years back was born out of my passion and zeal and corporate frustration this blog! …

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About Me

APARNA

While I have always been a Bibliophile, this blog signifies for me the fact that you must keep an open mind. Finance and Personal Growth were two areas that I looked at with utter disdain. Finance bored me, and I thought I was too good for Personal Growth. For a long time, “Finance” has been the F-word in my life that I have quietly tiptoed around. Just when I was determined to keep my distance from the world of Finance and Banks, I got an offer to join as a marketing manager at India’s largest private bank. I very nearly gave it up, but then they made me an offer I couldn’t refuse. I joined the bank, started understanding financial products better and finally over the years ended up reading a lot on Personal Finance. One bank later and well in my second bank stint, my quest was still on, and I enrolled in completed the Certified Financial Planning course. While that gave me the numbers for the game, the softer aspects were still missing. The idea of combining the basics of financial planning with the essential money matters of the heart led to the rise of Elementum Money.